The development direction of nonwovens enterprises
On the whole, the global nonwovens companies have maintained their A better form of development, with little fluctuation in corporate investment plans. Because the terminal application market of nonwovens is basically an industrial field, rather than individual consumers with large fluctuations, the core market is relatively invisible and stable. Enterprises can achieve sustainable development by grasping the market needs and doing a good job in the downstream application of new product research and development. The domestic nonwovens industry is developing rapidly, but it is still necessary to continue to increase technological innovation and product research and development. Most of the domestic enterprises are small in scale and scattered, with little research on product terminal applications, single variety, and imperfect industrial chain support. Most of the newly added production capacity is repeated construction, and some enterprises have low R&D level. Over time, there is a phenomenon that low-end similar products grow too fast and high-end products are in short supply. With the fierce competition in the low-end and middle-end markets at home and abroad, it is imperative for enterprises to increase technological innovation and expand new market application space. The cultivation of professional technical and management talents is a common problem faced by domestic nonwovens enterprises. With the nonwovens industry becoming the focus of investment and the needs of the continuous development of enterprises themselves, the competition for talents has also become one of the bottlenecks restricting the development of enterprises. Enterprises need to change their models, study more effective management methods and evaluation systems, and at the same time pay attention to the actual investment in basic R&D conditions and innovation, and build a favorable platform for R&D personnel and managers, not just at the level of awareness. Product innovation first requires new breakthroughs in raw materials, followed by innovation in product performance and functional requirements. Enterprises should actively seek in-depth cooperation with universities and institutes, focus on guiding the research and development direction of new products with market demand, and create new products through raw material innovation, equipment innovation, process innovation, and technological innovation, and gradually narrow the gap with the international level. At present, the "global top 40" nonwovens enterprises, especially the overall scale and strength of the top ten are much larger than the top ten domestic enterprises. As the non-woven fabric processing and other industrial textile industries have received much attention as a new economic growth point for the textile industry, various industrial policies and incentive measures will be introduced one after another. As long as domestic nonwovens enterprises seize the development opportunities, it is believed that a number of backbone enterprises at the forefront of the world will emerge during the "Twelfth Five-Year Plan" period.
